Second SunsetTM and Roy Rasera
is your life enrichment resource center -- supporting
individuals, families, and communities through
creative, inspirational artistry and services. 10% of our
profit is donated to non-profit arts education and
community support groups.
Why call it
As described in William
Bridges' book “Transitions,” life is a continuous
series of personal changes; however, there are a few
major transitions that we all go through.
The first major transition is
the end of childhood (which I call the First
Sunset), when we break from our parents and
explore our independence, our competence, our
individuality, our sexuality - proving we are
self-sufficient and can make our way in the
After a time, some life event
triggers an awakening – the veils fall, the blinders
are removed, our priorities shift and we search for
meaning, purpose, fulfillment, connectedness -- inter-dependence.
This marks the end of early adulthood and the
beginning of what I call the Second SunsetTM.
During this time we seek, we
explore, we give, we grow, we rediscover and reinvent
ourselves and our lives – this transfiguration can
go on for years or decades, come all at once or in
bits and pieces, all during the middle years of
adulthood. This evolutionary process can be painful
and difficult at times, necessitating support,
inspiration, well-being, and empathy.
provides products & services by independent
creatives that resonate with these qualities, as well
as helping families and businesses establish solid
What is “Second SunsetTM"?
Our expanding and unique
product line feeds the mind, body, and spirit
through the creative inspiration of independent artists
and service providers . Whether
you are a professional in a wellness practice, an
overworked/overstressed corporate grunt, a person
struggling to forge a new path in life, or a family
motivated to enrich their life and their community, Second SunsetTM
is for you.
All of our offerings come
directly from the creators/providers, and thus
connect with you on a powerful and personal level.
Independent Artists have often discovered or developed
their craft during their own life transitions, giving
them insight into the value of art, community, support
groups, inspiration, creativity, growth, personal
development, transitions, and life struggles. And
best of all, they expand their customer exposure and
benefit personally from every sale that
is made at Second SunsetTM.
If you are an
independent artist, publisher, producer,
practitioner, business owner, or promoter, contact
us to see how we can work with you! :)
Rasera, the founder
Roy Rasera grew up in
Columbia, Maryland in a family offering exposure to
the beauty and refinements of classical music.
In this inspirational environment his interests
naturally gravitated towards poetry, photography and
music. Paired with the Viola, French Horn. and a
camera, Roy spent his early years (~8-15) competing at
the state and local levels of Solo, Chamber, Band, and
Orchestra festivals, and photography contests.
For his senior year of High School, Roy was accepted
to and attended the Interlochen Arts Academy on a
Roy’s life then switched
gears as he went to the Massachusetts Institute of
Technology (MIT) for college and post-grad
studies. Since receiving his Masters and
Bachelors degrees in Materials Science and a Bachelors
in Music Composition from MIT, Roy worked for
Intel Corp. from 1995-2002 while continuing to write,
record, publish, and promote his musical and poetic works.
Roy then entered a new
phase of life and is going through his Second SunsetTM
transition. Having experienced both the stress
of MIT and high-tech corporate America, he finally
realized he was not living a fulfilling life.
During a 10-day silent meditation retreat during the summer
of 2002, Roy had a vision for Second SunsetTM
and the pieces have been
falling into place since then.
Roy left Intel, is
networking with artists & artisans as well as
entrepreneurs & business folks, has become a
Financial Planner & Investment Advisor, has become a certified
life coach, has released a relaxation CD called “Earth
Ambience: Rain”, exhibits his exquisite nature
photos at Illahe Studio & Gallery in
Ashland, Oregon, sells his vibrant greeting
cards in consort with his sister, helps
individuals and businesses maximize the efficiency of
their money, and enjoys the challenge of
balancing the interdependent demands of his artistic creativity with entrepreneurial
Final thoughts from Roy...
- I believe that
successful life transitions require positive
support – emotionally, mentally, and
- I believe that
creativity, art, music, & nature play
critical roles in supporting a life transition
by refreshing the spirit and nourishing the
- I believe in
strengthening society through arts education
& community support organizations.